Recalibrating International After Sales – Why an External Perspective is Critical Today
At first glance, many international after-sales structures appear stable – and in many cases, they truly are. However, this apparent stability harbors a risk that should not be underestimated. Structures that have grown over many years, function reliably, and are generally profitable are rarely questioned fundamentally. Processes, customer interfaces, and international agent and subsidiary networks often run on autopilot. Day-to-day operations dominate, while active shaping, critical reflection, and continuous development increasingly take a back seat.
Especially in after sales – a business area characterized by strong customer loyalty and a significant contribution to overall results – valuable efficiency and growth potential often remains untapped.
Read more
