After Sales in the Machinery Industry – How Should This Function Really Be Operated?
After sales should be run as if your business depended on it.
At first glance, this statement may sound provocative – but it touches on a core issue. In many mechanical engineering companies, after sales is still viewed as a downstream support function. Yet this is precisely where a significant lever for differentiation, customer loyalty, and sustainable growth lies.
Imagine after sales as an independent business unit that must compete in the market with its own portfolio of services, profitability targets, and customer orientation. This perspective fundamentally changes how organizations think about structures, processes, and priorities.
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