Archive for month: August, 2025

/ / August
Maschinenbau - Expansion ins Ausland - Thoams Willemsen

International Expansion – Agent, Distributor, or Own Subsidiary?

For many mid-sized machinery manufacturers, expanding into international markets represents a significant opportunity – and at the same time one of the greatest entrepreneurial challenges. New markets promise growth, closer proximity to
customers, and risk diversification. At the same time, the decisions involved are complex and often far-reaching.

In many cases, international expansion is a one-time or infrequent decision. As a result, in-house experience is limited – making the process particularly demanding. Mistakes can only be corrected later at considerable financial and organizational cost.

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Erfolgreicher After Sales im Maschinenbau

What Truly Makes After Sales in the Machinery Industry Successful?

For customers in the machinery and plant engineering industry, three factors matter most after the machine has been sold: price, quality – and speed. While price and product quality are often at the center of attention, in after sales it is increasingly
response speed that determines customer satisfaction, loyalty, and repeat business.

Whether it is a spare parts inquiry, technical support, a customized solution, or a simple follow-up question: long response times are now a clear competitive disadvantage. Customers increasingly compare service performance across brands – and expect fast, reliable answers.

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